What kind of media institution might distribute your media product and why?
My thriller opening targets the demographic of age, gender, ethnicity and social groups which are of interest to these demographic. I think it would be distributed through companies such as FilmFour due to the reasoning that it is more focused on the independant british market other than anything else. This would be an advantage to distribute using FilmFour as it doesn't aim at any other audience other than british and our film is aimed for be a small release for the british public. I think companies such as StudioCanel would not be considered if I was attempting to get my film distributed because they tend to focus more on the European independant film market. Because my film contains white british characters it wouldn't appeal to other countries so would not use StudioCanel.
If you look at the films or programmes that FilmFour have distributed, they use films/programmes like aspects of Skins from E4. This programme is aimed at a specified audience so reinforces the idea of our film being put through FilmFour. Another small example of us promoting our film and distributing it could be through Netflix as they also focus on the independant market which is great for us and our small release aims for 'Missing'
Next, if we examine which cinemas would want to exhibit our film, I believe that there is only one candidate for our potential showing and that is showing our film at Cinema City.
The reason that I think Cinema City is the only cinema that our film can be screened in is due to the reasoning that that they are a picture cinema. They also are an arthouse cinema and very independant so looks at a certain audience. They take in very small niche groups, maybe such as young adults or a specific area of audience but this would be very influencial because we aim to release our film to a main type of audience. I wouldn't expect the film we produce to be distributed in a wide scale manner.
The reason we would not choose or expect other cinemas to distribute the film for example: Odeon cinemas or Vue cinemas is because these both attract a very large span of audience; the question that would need to be presented is would all of this large scale audience want to go and watch our film made for young adults and teenagers? Even that age group may not even go to see it because it would be an unknown thing for them.
Our film, for anybody to even consider watching it in the first place would need to be distributed using more technologies other than just screening it at a cinema.
It could be put onto youtube as one example of how we could distribute it as nowadays audience are able to stream the films off of youtube and watch them on their own computers or laptops where ever they are. It would then result in the audience who are interested in watching it, actually being able to watch it at their discretion but also mean that the rest of the audience who are not interested then do not have to watch it so would keep tem happy.
Social networking sites could also be used for potenital distribution techniques. When people use facebook or twitter, they are able to see film clips from films that haven't come out yet. This helps as it offers a taster to potential audiences; if they enjoy what they see then it provides the oppotunity for them to decide if they want to watch more or not so using social networking sites is a major benefit. It also helps that many of the population especially of Britian seem to have an account on a social network there is a massive chance of many people watching them.
A last digital technology that can be used is the use of games consoles when offered new disribution techniques. Nowadays people prefer to stay in and watch film in the comfort of their own house. On consoles such as the Playstation 3, you are able to watch film on certain services. However on these services you can also advertise and distribute tasters or clips for your film to entise audiences and make them aware of your film, mich like the previous two methods.
If we also considered our future status as student film makers, we need to ask the question of does it offer any distribution oppotunities for us? If we use me as an example, 'Missing' was my first film that I had made and edited. The status that would then be given to me would help me perhaps to enter competitions. For example: First film competitions or Student film competitions such as Shorts. It would help us to enter these competitions and have them up for awards consequently. This would offer a distribution opportunity due to the fact that many different and wide scale audiences in the UK would potentially watch these awards, and as a result see my film or parts of it. This in turn shows them and makes them know the film is out there and if they like the look to it they may go out and watch it.